• Med Spa Marketing

Med Spa Marketing Agency for New York Aesthetic Practices

Google Ads, Meta Ads, and Local SEO that fill your calendar with Botox, filler, laser, and body contouring clients, without getting your ad account banned

  • Med spa marketing has a problem most agencies won't tell you about upfront: the platforms are hostile to it.

Meta restricts before-and-after imagery and personal attribute targeting.

Google limits how you can talk about certain treatments.

Health privacy rules constrain what your pixel is even allowed to track.

Agencies that run med spa campaigns like generic local business campaigns get accounts flagged, ads disapproved, and tracking that quietly breaks. Scale Up Media Group runs paid media for med spas and aesthetic clinics across New York with compliance built into the campaigns from day one.

Creative that passes review and still converts, tracking configured for health-adjacent restrictions, and campaigns segmented by treatment so your highest-margin services get the budget they deserve.

Book a Free Strategy Call
New York med spa marketing agency helping aesthetic practices attract qualified treatment clients

How We Market Med Spas and Aesthetic Clinics

Marketing agency managing Google Ads campaigns for med spas

Google Ads for Med Spas

Searches like "Botox near me," "laser hair removal NYC," and "CoolSculpting Long Island" carry immediate booking intent. We structure campaigns by treatment line, because a $12 per unit Botox client and a $4,000 body contouring package have completely different economics, and we track down to booked consultations rather than form fills that never show.

Social media advertising campaign for a New York aesthetic clinic

Meta Ads for Aesthetic Clinics

Meta is where aesthetic demand gets created, and it's also where med spa ad accounts get banned. We build creative and audiences that comply with Meta's health and personal attribute policies while still driving bookings: offer-led campaigns, membership and package promotions, and new-client injectable specials that fill slow weekdays.

Location pin icon representing med spa visibility in Google Maps

Local SEO and Google Business Profile

"Med spa near me" is a map pack search. We optimize your GBP with treatment-level services, photo strategy, and review generation so you outrank the franchise med spas moving into your area. Treatment pages on your site capture the long tail: every service you offer should have its own page ranking in your neighborhood.

Analytics dashboard showing privacy-conscious campaign tracking for aesthetic practices

Compliant Tracking and Reporting

Health-adjacent businesses can't just install a pixel and call it a day. We configure conversion tracking that respects platform health data restrictions while still giving you real numbers: cost per booked consult, show rate, and revenue per treatment line, not just clicks.

Modern New York agency office representing med spa market trends and local growth strategy

New York Med Spa Market Insight

The New York aesthetic market is splitting into two tiers: private-equity-backed franchise chains expanding aggressively with big budgets, and independent practices competing on injector reputation and patient relationships. Independents can’t outspend the chains, but they can outrank them locally and out-convert them on reputation, because patients choose injectors, not brands, for their face.

That means the winning strategy for an independent med spa is injector-forward creative, review dominance in a tight radius, and treatment-level SEO the chains are too generic to execute. Membership and package economics are the other shift:

practices building recurring revenue through memberships can afford higher acquisition costs than practices selling one syringe at a time, which changes what you can bid.

Med Spa Marketing Pricing

Most agencies make you sit through a sales call just to hear a number. Here’s ours upfront.

Fills the calendar fastest

Paid media management

Google Ads, Meta Ads, CTV

Starts at

$1,200 /month

Paid media management (Google Ads, Meta Ads, CTV) starts at $1,200 per month for practices spending $5,000 to $10,000 per month on ads. That includes compliant campaign builds, creative direction, treatment-line segmentation, and consult tracking. Your ad spend goes directly to the platforms and the accounts stay in your name.

SEO and Local SEO

Treatment pages, map pack, reviews
Starts at

$1,500 /month

SEO and Local SEO starts at $1,500 per month, covering treatment pages, Google Business Profile optimization, and review strategy.

Final pricing depends on how many treatment lines we’re marketing, your location count, and how competitive your area is. Manhattan injectables and a single-location Long Island practice are different scopes, and we’ll quote yours exactly on a call.

Get your exact quote

Frequently Asked Questions

Paid media management starts at $1,200 per month for ad budgets between $5,000 and $10,000 per month, with ad spend paid directly to Google and Meta. SEO starts at $1,500 per month. Your exact quote depends on treatment lines, locations, and market competitiveness.

Yes. We build creative and targeting inside Meta and Google health policies from the start, which is far easier than rehabilitating a flagged account later. If your account has already been restricted, we can often rebuild clean.

Injectables (Botox, filler) drive the highest search volume and fastest bookings. Laser and body contouring have higher tickets and work well on Meta with offer-led creative. We typically segment budget by treatment margin, not just volume.

We stay inside platform ad policies and standard health-marketing constraints, and we coordinate with your compliance requirements on claims and imagery. We’re a marketing agency, not a law firm, so your medical director has final say on clinical claims.

Booked consultations, show rate, and revenue by treatment line. Clicks and leads are inputs, not results.

Med spas and aesthetic clinics across Manhattan, Brooklyn, Queens, Long Island, and Westchester.

Let's Talk About Growing Your Business in New York

Tell us about your business and we will put together a free strategy tailored to your market, whether you are in Long Island, Brooklyn, Queens, or anywhere across New York.

Services Interested In