• Home Health Care Marketing

Home Health Care Marketing Agency for New York Agencies

Google Ads, Local SEO, and ChatGPT Ads built for CDPAP, Medicaid home care, and private pay patient acquisition

Home care in New York is one of the hardest lead generation markets in the country. Every agency in Brooklyn, Queens, and Long Island is bidding on the same “home care near me” searches. Lead aggregators resell the same families to five agencies at once. And the CDPAP changes have made patient acquisition more confusing for families and more competitive for agencies at the same time. Scale Up Media Group specializes in home care Google Ads and home health care marketing. We generate exclusive patient and caregiver leads for New York home care agencies

through Google Ads, Local SEO, and ChatGPT Ads. No shared leads, no aggregator middlemen, and campaigns built by a strategist who knows the difference between a CDPAP consumer, an LHCSA patient, and a private pay family.We work with home care agencies across Nassau County, Long Island, Brooklyn, Queens, and the greater New York metro area.

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New York home health care marketing agency helping providers attract patients and caregivers

How We Market Home Care Agencies in New York

Home care agency Google Ads campaign targeting local patient leads

Home Care Google Ads

Home care Google Ads is the fastest way to put your agency in front of families at the exact moment they're searching. Families searching "home care agency near me," "CDPAP agency Brooklyn," or "Medicaid home care Queens" are ready to make a decision within days. We build search campaigns segmented by payer type, because a private pay lead and a Medicaid lead have completely different values to your agency and should never share a bid strategy. We also build negative keyword walls to filter out job seekers, which typically waste 30 to 50 percent of an unmanaged home care ad budget.

Home care agency hiring qualified HHAs, PCAs, and CDPAP caregivers

Caregiver Recruitment Campaigns

Patient growth means nothing if you can't staff the cases. We run separate recruitment campaigns for HHAs, PCAs, and CDPAP caregivers, targeting by borough and language community, so your patient acquisition and your staffing pipeline grow together instead of one bottlenecking the other.

Home care agency improving visibility in Google Maps and local search

Local SEO for Home Care Agencies

When a discharge planner or family searches for home care, the map pack gets the first calls. We optimize your Google Business Profile, build out service and location pages, and generate review momentum so your agency shows up ahead of the franchises in your service area.

AI advertising campaign helping home care agencies reach prospective patients

ChatGPT Ads for Home Care Agencies

Families are asking ChatGPT how to get home care for a parent, how CDPAP works, and how to switch agencies. Almost no home care agencies are advertising there yet. We set up ChatGPT ad campaigns so your agency is the answer in those conversations before your competitors know the channel exists.

New York Home Care Market Insight

The New York home care market runs on payer dynamics, not generic marketing tactics. CDPAP consolidation has pushed thousands of consumers to re-evaluate their arrangements, which means switching intent is at an all-time high for agencies positioned to capture it. Language targeting matters enormously: Russian-speaking families in South Brooklyn, Spanish-speaking families in

Queens and the Bronx, South Asian families in Kensington and Jamaica, and Chinese-speaking families in Sunset Park and Flushing each search differently and respond to different messaging. Agencies that run one generic English campaign are invisible to most of their actual market.

We build campaigns segmented by payer type, language community, and borough, because that’s how home care demand actually behaves in New York.

Home Care Marketing Pricing

We keep pricing straightforward, because home care agency owners have enough opaque vendors to deal with.

Leads in one to two weeks

Paid media management

Google Ads, Meta Ads, CTV

Starts at

$1,200 /month

Paid media management (Google Ads, Meta Ads, CTV) starts at $1,200 per month for agencies with ad budgets in the $5,000 to $10,000 per month range. That covers campaign strategy, build, ongoing management, and reporting across your patient acquisition and caregiver recruitment campaigns. Ad spend is paid directly to Google and Meta and stays in your own accounts.

SEO and Local SEO

Map pack, service pages, reviews

Starts at

$1,500 /month

SEO and Local SEO starts at $1,500 per month, covering your Google Business Profile, service and location pages, content, and review strategy.

Final pricing depends on your service area, how many payer types and language communities we’re targeting, and how competitive your boroughs are. On a strategy call we’ll give you an exact quote, not a range.

Get your exact quote

Frequently Asked Questions

Paid media management starts at $1,200 per month for ad budgets between $5,000 and $10,000 per month, with ad spend paid directly to the platforms. SEO starts at $1,500 per month. Exact pricing depends on your service area and scope, and we quote it on your strategy call.

Every lead comes from your own ads and your own website, and goes only to you. We don’t resell leads or operate aggregator sites. You own the campaigns, the data, and the relationships.

Yes. This is the biggest budget leak in most home care ad accounts. We use dedicated recruitment campaigns, extensive negative keywords, and separate landing pages so patient budget isn’t wasted on job seekers.

Yes. We build campaigns around payer type, including CDPAP, Medicaid managed care, and private pay, with messaging and landing pages that match how families actually search for each.

We work with home care agencies across Nassau County, Long Island, Brooklyn, Queens, the Bronx, Manhattan, Staten Island, and Westchester.

Google Ads campaigns typically produce leads within the first one to two weeks. Local SEO and map pack rankings build over two to four months and keep compounding.

Let's Talk About Growing Your Business in New York

Tell us about your business and we will put together a free strategy tailored to your market, whether you are in Long Island, Brooklyn, Queens, or anywhere across New York.

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